Fabrice Fiteni Fabrice Fiteni

It’s time to wave goodbye to waste and embrace living in moderation. Because being frugal doesn’t just leave us feeling more balanced and content, it’s friendlier to the planet too. That’s why we’re aiming to become fully circular by 2030, and we want everyone to join us. Let’s leave the fast paced world of excess behind, and enjoy life in the slow lane. After all, Fortune Favours the Frugal.


To find out more about how IKEA can help you live more sustainably
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The advert was directed by Tom Kuntz
The Music is ‘Makin’ It Better’ by The Barons